Strong brands are built through narrative clarity. I focus on defining institutional identity, translating it into emotionally resonant storytelling, and extending that foundation across integrated brand systems that scale.
Brand Architecture & Positioning — Defining identity, voice, and strategic differentiation.
Narrative Strategy & Video Story Development — Scripting, interview design, and editorial shaping.
Integrated Campaign Leadership — Multi-channel activation across digital, social, OOH, and experiential.
Creative Team Leadership — Building and mentoring high-performing creative teams.
Warner Brothers Television Latin America — Branded content strategy including red carpet interviews and BTS set visits, and integrated media campaigns across global networks.
Atlanta Public Schools — District-wide narrative repositioning and OOH-led engagement strategy.
StoryTruths for CWK Network — SaaS storytelling platform brand architecture and narrative-driven adoption.
National Center for the Elimination of Educational Disparities — Narrative architecture and brand strategy for institutional positioning.
SELECTED IMPACT
in community engagement event attendance
through enterprise partnerships
through custom PD to strengthen narrative capacity